A
Address configurations 14
Athletics mark 9. See also Marks of identity university identification on
13
B
Business cards 27
C
Color 16
marks in two colors 17, 19
matching, specifying 28
official 16
screens 16, 18
special effects 18
Commercial use of marks. See Licensing
president’s seal 9
Continuity
marks, other elements 8
Copyright 7, 9
E
Electronic files. See Printing Services: assembling text and graphics
Envelopes 26, 27
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F
Figures of Speech 8
I
Institutional image 8
L
Licensing
commercial use 7
coordinator 7, 28
copyright 7
legal protection 7
trademark status 7, 9
M
Mark/signature units
configurations 12
in two colors 19
size ratios 12
Marks of identity 9. See also Athletics mark; President's seal
acquiring mechanical art 9, 28
minimum sizes 14
"old" marks 9
on publications 24
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proportion 10
reverse treatments 15
P
President’s seal 9
concerning the use of 28
university identification on 13
Publications
marks on 24
S
Signature. See University signature
Size ratios 12
Stationery 26
layout options 26
margins 26
typed information 26
Watermark 26
T
Trademarks. See Marks of identity. See also Licensing
use of "TM" 7
Typefaces 13
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U
University mark 9. See also Marks of identity
Mark/signature units 11, 12
University signature 11
address configurations 14
division titles 14
Mark/signature units 11, 12
W
Watermark 26
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