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The university mark controls the upper
page of the stationery without imposing upon the letter’s contents (fig.A). The examples here show two options: a simple layout with a linear
information strip at the bottom and one that is more complex with a columnar
stacking (fig. B). Paper watermarked with the president’s seal is
recommended for all printed university stationery. The university mark is
printed in wildcat purple, the university signature and all other typography
in university gray. Typefaces, color and layout on stat-ionery, envelopes
and business cards are standardized to ensure a pattern of consistency for
all university business communications.
Specific information printed on
stationery will vary according to the needs of each unit. Layouts which
include e-mail addresses and individual names (fig. A) provide helpful
information but may result in waste where personnel may change—an
important consideration when placing orders.
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Either the block
(fig. B) or modified block (fig. A) style is appropriate
for typed information. Use 1-inch margins on the left and right sides. The
left edge of the shield rests exactly on the margin line.
In general, it is recommended that
the date (topmost piece of typed information) be placed not less than two
inches from the top edge of the paper (fig. A). This ensures that typed
information and the university mark are adequately separated.
University envelopes conform to U.S.
bulk-postal regulations. Return address information is printed in
university gray which matches the stationery and distinguishes the
envelope from those using generic black.
The university title dominates the
return address even though postal regulations require that it appear on
the second line in this instance (fig. C).
In order to guarantee timely mail
delivery it is critical that street address and city/state/zip information
appear on the last two lines of the address.
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A. University stationery design (reduced scale).
Typed information is shown here in the modified block style. Any standard, readable typeface is appropriate for typed information. |
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