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Emphasis on Unity
Within the university community, every sub-unit is unique and it often
seems important to emphasize the distinctiveness of individual
departments. Multiple identities, however, in the form of marks or
"logos," can make the university appear chaotic and disorganized from
the outside.
In the interest of straightforward
communication, we should appear as related parts of the same whole to our
off campus constituencies. For this reason, it is important to abstain
from developing additional marks to identify university structural
divisions or sub-units.
Colleges and departments, administrative
units and others directly concerned with the academic mission of the
university fir directly “under the shield” and should employ the
University Mark as a visual identifier. The objectives are to present a
clear and unified image of the university and to prevent competition and
confusion in our overall visual identity. This works to out collective
advantage as we attempt to present strong and focused messages to a public
over saturated with visual stimuli.
Exceptions
It is sometimes necessary for tangential units that are
only partially or symbolically related to the university to employ a
separate mark. Examples include the University Bookstore which has image
and promotional needs common to other commercial outlets of its kind, the
WSU Alumni Association which is privately incorporated, and the WSU Credit
Union which is not officially connected to WSU although is serves the
university community almost exclusively.
Displaying Marks On Publications
In order to function well, marks of identity must be placed in spacious,
uncluttered areas. A protective buffer should be maintained around all four
sides of the mark. Use the height of the first letter in the signature as a
minimum dimension for the buffer’s perimeter (fig. A).
Marks should not be crowded by other
visual material and should be kept well within the cropped edges of a
publication (fig. B).
Common errors are shown in
fig. C.
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A. Adjacent visual elements should not be allowed
to penetrate this protective apron around university mark/signature
units.
B. APPROPRIATE
C. INAPPROPRIATE
The mark and signature are not well isolated and are positioned too close to the bottom edge.
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