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  GUIDE TO GRAPHIC STANDARDS    
  University Colors, continued In cases where it isn’t possible to display marks in colors recommended here, always present marks with sharp color contrasts and avoid colors, patterns or treatments which may degrade the mark’s visual clarity and integrity.
 
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Mark/Signature Units In a Single Color


Wildcat purple


Black


University gray


White on wildcat purple, university gray or black




Colors used by other universities or with neutral symbolic value do not represent WSU in a true or consistent manner.


Avoid displaying marks in university gold (page 16).


Mid-range screens like the one above, a 50% screen of wildcat purple, should be avoided in favor of high-contrast presentations or special effects (page 18).

Mark/Signature Units In a Single Color


Wildcat purple, university gray


Wildcat purple, black


Wildcat purple, white signature on black background


University gray in mark, wildcat purple in signature is symbolically inappropriate.


a. Insufficient contrast in signature
b. University gold is inappropriate for displaying marks or signatures (page 16).


Insufficient contrast in signature

 
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