| The nature of our “institutional image” is seldom acknowledged outwardly. It is, nevertheless, perceived on an intuitive level by thousands of individuals through our deeds and communications. It is not enough simply to excel. Our words and images and the paper they’re printed on must tell of our accomplishments and project a cohesive profile of the university.
Our coordinated family of marks, used in conjunction with consistently applied color, photography and other elements, will provide WSU’s visual communications with an unprecedented unity and focus.
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Please refer to this guide when designing university communication materials. It will save design time and help prevent deviations from standard formats which could fragment and weaken the university’s overall graphic presentation. Observing visual standards insures our copyright protection and gives our messages a look of common authorship.
Please refer as well to Figures of Speech, a very helpful writing guide to preparing text that is stylistically accurate and consistent. Figures of Speech is available through the Office of Public
Relations or at:
weber.edu/publicrelations
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