This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion.
The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010.
Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010.
Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Business Foundations; BSAD 2899, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100.
Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; BSAD 2899; MKTG 3010.
In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; BSAD 2899; MKTG 3010.
Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber.edu). Prerequisite: Business Foundations; BSAD 2899, MKTG 3010.
This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations; BSAD 2899, IST 3110, MKTG 3010.
This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; BSAD 2899; ACTG 2020; MGMT 3200; MKTG 3010.
Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; BSAD 2899; Senior Standing; Written Instructor Approval.
A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; BSAD 2899; Senior Standing; Instructor approval.
Weber State University 2009-2010 Catalog